After turning in my last book to my editor, I’m taking a short break and feeling guilty for not jumping right into the next book or diving into promotions. I’m spending time with my oldest grandson ans having fun playing HANGMAN. (Good practice for vocabulary and spelling.) I am thinking about my next book…mentally organizing it at least. What I’m not doing is promoting. Does an author have to keep promoting every day?

I guess if you want to keep your profile up front with readers, sadly the answer is … yes. Think about the level of competition out there. How many authors, how many pen names, how many books get published daily? It’s daunting to consider.

Fortunately, I have enough books out right now that I can rotate them to prevent boring my fans with book commercials, but I still need time to write…new blogs, ads, twitter, facebook stuff, etc. Oh yes …and the next book on my agenda. I have several author friends I’ve discussed this with. Some think they can only promote the last book they wrote; others don’t like promoting at all. (Who does?) Some do book signings, some do online events.  I, on the other hand, like to mix it up. But one thing I do believe is that I should promote all of my books equally; one because I write several genres, and two because not everyone has read  nor heard of everything I’ve written…yet. Until then, I will always have potential new readers for my books.

After a decade of editing, I put on my editor hat and wrote a book for writers. Maximum Impact is for any type of writer. If you write short or long, fiction or non-fiction, copy write, or write ad matter, I discuss the various technical needs we as writers encounter. Take notes and write examples in the paperback. Use it like a journal. Bookmark and enter your own thoughts in the ebook. This is a book you can grow with no matter what length books or projects you’re working on.